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Research papers

Six degrees of online quality

The discourse of this paper is that we can only achieve good quality (and therefore good business) through critique by taking a step back, looking at history and understanding why research and the web exist in the first place. We have to stop just...

Catalogue: Panel Research 2007
Authors: Mark Walton, Jon Briggs
Company: KANTAR TNS Malaysia
October 28, 2007
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Citation

Walton and Briggs (2007a, October 28). Six degrees of online quality. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/six-degrees-of-online-quality